I’m Julianne and welcome to Smpl Bake Shop! I’m a self-taught baker, professional photographer, avid exerciser, and all-around lover of all things crafty. After several years in my 20s of working a 9-5 IT office job, I knew I was in serious need of a creative outlet.

In 2014, I finally decided to take my passion for baking a little more seriously. As a side-hustle, I opened Smpl: A Bake Shop, which provided baked goods at various farmer’s markets around South Jersey. This experience was eye-opening. It became clear to me that my passion lies in the kitchen and food photography. So I decided to take the plunge and start this blog!

I’m here to offer up decadent and approachable recipes for the home baker. Breads, cookies, cakes, brownies, and more. Thanks for visiting!